Design
Done well
Thomson Wright is a highly creative and professional design company with an intelligent marketing-led approach - building brands through design.
TW has provided successful design solutions for many leading companies, both large and small, including - Camelot, Carl McKenzie PT, EACA, Lilly, McVitie’s, Müller, Nestlé, PAGB, Quail Digital, Sackers, Sinclair Global and Whiting Chemicals.
Attitude Thomson Wright works hard to give its clients better quality, better service and better value. This very dedicated and personal approach has led to many long term successful business relationships, based on exceeding expectations.
Objective TW looks to continue to grow in stature rather than size. "Our strategy of getting better rather than bigger is paying off," says Ross Thomson. "This has resulted in client confidence in our marketing and creative skills which work effectively to achieve their own business objectives."
Creativity Quality of design solutions is judged by achieving the maximum effect within set parameters, regardless of size or budget. Projects begin with a brainstorming session to establish exactly what is to be achieved, at whom it's aimed and how it can be best accomplished. Only when these criteria have been determined does the creative process start. "This intelligent approach helps us to come up with clear, precise and innovative ideas - on target and on budget."
Skills
If you think it’s expensive to
hire a professional, wait until
you hire an amateur!
Successful design solutions
“Get the brief right” sounds obvious, but it’s often what the client doesn’t say that’s as important. Listening, thinking and planning are essential to understanding the client’s objectives. Then the ideas and design flow in the right direction…
• branding marketing
• corporate and brand identity
• design for print
• PR promotional material
• trade advertising
• copywriting
Maximising results from your website
Nowadays, websites must work beautifully on desktop, tablet and especially smartphones. However, it’s not just the initial design build but ongoing development that ensures the website is highly visible in searches and delivers sales leads and traffic.
• responsive web design
• technical development
• SEO and online marketing
• social media links
• HTML e-marketing
• set up, hosting and support
Work
Design is selling - visually
Brand building
EACA
PAGB
Quail Digital
Advance Performance
Eurojuris
European Association of Communication Agencies
Based in Brussels, EACA represents advertising and media agencies and agency associations in Europe. Thomson Wright produced its first Annual Review, to communicate what EACA does and what it has achieved on behalf of its members. The design challenge was to convey complicated information in an attractive way, that would appeal to the highly motivated and media-savvy audience.
PAGB
As a valuable key resource to its members, PAGB updated its Medicines Advertising Codes, combining the Professional and Consumer Advertising Codes. This essential "bible" for OTC PR and advertising is used daily, so the design challenge was to make it attractive yet fully functional with colour coding, divided sections and cross-index.
Quail Digital
Over ten years, Thomson Wright has helped to develop a successful brand image for Quail Digital in its four distinct trading sectors. This is backed up with sales, marketing and technical support material in multi-languages, leading to customer confidence and orders.
Advance Performance
As consultant to many leading plc companies, Advance Performance commissioned TW to design a new identity targeting its four keys areas of expertise. The successful image was applied to stationery and marketing material, as well as a credentials website.
Eurojuris International Business Group
Eurojuris is the leading network of law firms in Europe and wanted to highlight how member law firms of the International Business Group can use local legal knowledge thoughout Europe to give a better informed service for their clients. This double-gatefold leaflet gives clients a brief description of the services offered.
Brand marketing
The National Lottery
British Eggs
Lilly
Bramley Apples
Boehringer Ingelheim
Camelot - the National Lottery
If you've seen this before, congratulations! Lottery Life is a bright and fun magazine but for millionaire winners of the Lottery only. It is filled with stories and news of the latest winners and the charity work they do. Of course, TV, nationals and mags love to feature the stories too!
British Eggs
Battery eggs are now banned in the European Union - the UK has complied, but not all others. This serious yet attractive independent report "Fair play or Fowl", published by BEIC, explains the issues.
Lilly - Stress Urinary Incontinence
This report on a multi-national survey of awareness and attitudes was the centrepiece at a global conference in Florence, as a key part of an ongoing worldwide initiative against stress urinary incontinence, backed jointly by Lilly and Boehringer Ingelheim. By investing in good design, the report achieved considerable coverage and positive feedback, helping the continued success of the initiative.
Bramley Apples
Bramleys are cooking apples, so how do you encourage busy people to cook? This beautifully designed and photographed booklet features modern and tasty recipes. Despite our brave new internet world, people still love recipe books. And, when designed in a print efficient format, the booklet gives great value - and more importantly, great consumer pick-up.
Boehringer Ingelheim
To herald the launch of a new drug offering a new 'whole body' approach to treating depression and to generate positive press coverage, Thomson Wright designed the 'Beyond the Mind' resource pack for journalists. It was mailed in three parts building up to a 40 page guide.
Digital
Quail Digital
Carl McKenzie PT
Whiting Chemicals
Sinclair & Partners
Quail Digital
Quail Digital produces top quality professional
headset systems targeting global markets in
four specific business sectors.
Thomson Wright was tasked to evolve its brand
image and also website, making it highly visible
in generic searches, resulting in a high level of
quality sales enquiries from around the globe.
Carl McKenzie Personal Trainer
As a personal service, rather than business, it was especially important for the website to work beautifully on mobiles, and to link effortlessly with social media and activity blog. The brand identity was developed for impact and particularly street-style leisure marketing, with the adaptable logo appearing in many different guises.
Whiting Chemicals
As leaders in the chemical and food ingredients supply industry for over 30 years, Whiting Chemicals commissioned a website that accurately targeted its niche market and could be easily and swiftly updated with products and information. There is a mirror ‘sister’ site for Whiting Ingredients.
Sinclair & Partners
Thomson Wright has created the new brand identity for Sinclair & Partners, an experiential marketing consultancy specialising in global client acquisition for destinations and brands. The ID was applied to a new and bespoke credentials website, optimised as laptop, tablet and mobile versions - helping to position Sinclair as a confident, authoritative and creative global brand.
Don't take our word for it...
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News...
EACA International School's annual prospectus to help raise professional standards across European communications companies.
The fresh corporate identity of Coventry based accountants Askews makes it stand out from the crowd; and is backed up with marketing and brochure material.
Camelot invited past winners
to “Be a record breaker”,
trying to set a new world record and an entry in the
Guinness Book of Records
Pocket Habitat is a unique modular vegetation system. TW developed this successful logo which represents the pocket module with its wildflowers.
British Dermatological Nursing Group (BDNG) commissioned Thomson Wright to build an online resource centre available to registered health professionals.
EACA International School’s annual prospectus, has courses
to help raise professional standards across European communications companies.
The Skills Show is the UK's
largest skills and careers event, introducing young people to work and training opportunities. TW produced TSS Showcase Guide.
Contact us
After 20 years as a top West End design company, the new digital world means we can work remotely and make enormous savings on premises. So now, we can offer good design but at even better prices.
For design solutions, please contact
Ross Thomson on +44 7710 043346
or email rt@thomsonwright.co.uk
The Studio, 50 The Drive,
Rickmansworth, Herts WD3 4EB
© Thomson Wright 2020